MARCH 21, 2011 Gail Sideman (262) 240-7433; cell: (414) 559-7433;


“My Orange Duffel Bag” App Celebrates the iPad2

Authors to donate $2 from each eBook Sale to buy iPads to expand educational opportunities for at-risk youth

ATLANTA – Some buyers of the initial 400,000 to 500,000 iPad2s saw an opportunity to consume information more quickly and colorfully than ever before. Author Sam Bracken saw an opportunity to help kids in-need to use a new tool to further their educations and achieve their goals.

Bracken and the Orange Duffel Bag Foundation, a 501(c) 3 non-profit that coaches at-risk young people, foster care and homeless youth, are teaming to donate $2 from each purchase of the newly released “My Orange Duffel Bag” iPad enhanced e-book app to the Foundation to purchase new iPad2s for this group.

The multi-media “My Orange Duffel Bag” e-book, which is available on iTunes ($12.99, Lifestyle), is an enhanced e-book of the hardcover entitled “My Orange Duffel Bag, a Journey to Radical Change” by Sam Bracken and Echo Garrett (ISBN13: 9780615323411; Operation Orange Media; 202 pages) that has attracted readers worldwide since its release last year. The enhanced e-book is among 65,000 apps created specifically for iPad, and approximately 350,000 for Apple products overall.

“Children have different learning styles, and many of them absorb information better with visual instruction,” Bracken said. “Lessons taught with iPads will go a long way toward those efforts.”


Features of the enhanced eBook include:

• 630 megabytes of vibrantly colored pages

• Ability to touch and play words to hear Bracken tell his story of perseverance

• 1 hours of embedded video and displays

• 60 original images activated with finger swipes

• Original soundtrack and book trailer


“No one has EVER experienced reading like this,” said Mike Arnot, Vice President of Marketing for Vook, which produced the app. “Picture a coffee table book that contains amazing video footage, commentary and a very, very personal story.”

Bracken calls his story a “whacked-out version of the Brady Bunch” in a memoir that prefaces a thought-provoking self-help guide. He vividly explains his experiences of being born into a world of drugs, thugs, family abuse and neglect, and how he rose from being homeless at age 15, to graduate high school with a 3.9 grade point average and earn a football scholarship at the Georgia Institute of Technology. There he would grow a lifelong bond with his coach and father figure, Bill Curry.

“People will read sections of the book and experience sensory effects,” Garrett said. “With this book we are purveyors of thought for people who want find their own ways out of negative situations via Sam’s experiences and ‘7 Rules for the Road.’”

The Orange Duffel Bag Foundation is one of four non-profits selected by Every Child USA to raise funds to improve education and health of children in poverty. Support for the Orange Duffel Bag Foundation and help it purchase iPad2s to help further the education of children in need by purchasing the eBook, donating directly, text ORANGE to 85944 to donate $10 or follow the organization on Twitter and Facebook.

Vook, a publisher of digital books and videos for iPad, iPhone and Android, is the producer of e-books that include “JFK: 50 Days”, which combines footage of Camelot from the rarely seen archives of NBC Universal, and “Ten Greatest Card Trick of All Time,” which was a finalist for the 2011 Publishing Innovation Award.

The canvas-covered, zip-around book, “My Orange Duffel Bag, a Journey to Radical Change” is a multi-award winner, including 2011 Outstanding Book from The American Society of Journalists and Authors and March 2011, HOW Magazine “best book design.” It was selected by Pulpwood Queen, the largest book club in the United States with more than 400 chapters, as its November 2010 Book of the Month 2010 and has appeared on that club’s best seller list for four months. It has also led book lovers to show their support in creative ways, including dying their hair to match the book’s cover.

When Bracken isn’t innovating and speaking to groups about the tools they can use to pave their own paths, he works as an executive for Franklin Covey. Garrett is a veteran author who also received acclaim for her title “Why Don’t They Just Get a Job?” One Couple’s Mission to End Poverty in Their Community.